Direct From The Mine
The rough our diamonds are cut from is closely analyzed for the inherent quality of the original rough to distinguish that our diamonds come from the most brilliant natural crystals.
Before the diamonds are cut and polished, any that contain haziness or large natural inclusions are eliminated from the selection process.
Our Bright Crystal Diamonds
“THE DIFFERENCE IS IN THE CRYSTAL”
The Bright Crystal Diamond is an affordable brand that is brighter. Thanks to our partnership with our diamond importer, we proudly carry the brightest diamonds in the room.
Cutting is an Art Form that has been mastered by our importer’s family who has been a Market Leader since 1972.
The industry standard for cutting diamonds uses 10x power loupe. They may use 30x-100x power loupe because they have higher standards, creating the shiniest diamond in the room
- Approximately, 1 Billion naturally polished diamonds are produced each year.
- In the entire world 150,000,000 carats are mined annually.
- 99.1% of the world’s diamonds get eliminated because of the rigorous selection process to qualify as the Bright Crystal Diamond.
- The Hand Selection Process involves Hand Picking 1-2 Polished diamonds from 100’s of diamonds with the same size, color & clarity.